Omnibus Surveys

Omnibus Surveys

Our Omnibus is an affordable purchasing solution for businesses that need to quickly uncover consumer trends, buying behaviors, & power

What is an Omnibus Survey?

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview.  While sharing the common demographic data collected from each respondent.

Omnibus Surveys are normally large-scale market research surveys covering a nationally representative sample that contain several questions on a wide range of topics.

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What does the Omnibus Cost?

  • Close- Ended Questions: $1250 each
  • Open- Ended Questions: $1500 each
  • There is a $250 upcharge for Coding of each Open-Ended Question
  • There is a ( 3 ) Question Minimum per Omnibus Survey

-An omnibus survey is a shared-cost survey that can be a good way for you to save money on surveys.  It works by combining survey questions from multiple clients and then collecting responses to all questions from the same group of respondents. After that, each client is given the data (the survey responses) to their specific questions.

How often do you run the Omnibus?

Our Online Omnibus survey is run Once per month. Usually around the same time each month (Holidays will affect our operation calendar in some instances)

What is Field work time to receive my Omnibus Results?

Only 4 weeks from start to completion.

What is the Omnibus Target Audience?

1,000 people representative of the general adult population in the USA. This audience includes key profiling questions like gender, income, age, and location in our screener which we provide.

What is the Omnibus Sample Size?

♦ 1,000 U.S. adults 18+ (50% male / 50% female)

♦  Data is representative of the U.S. Census and weighted by gender, age, region, education, and race/ethnicity

Is the Omnibus Confidential?

Yes! Answers to your questions will not be shared with other omnibus clients. They only belong to you.


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