Understanding your customers’ changing values While it’s natural for people’s values to evolve, pandemic-related stress and anxiety have been a catalyst for more rapid change. We can already see values shifting across the broader U.S. population. Brands will want to keep up with these changing values and attitudes to continue their connection with and appeal[...]

WHY YOU NEED A MARKET RESEARCHER NOW MORE THAN EVER: Covid-19 has had a vast impact not only on service-based businesses but also on product-based ones.  In these changing times, customers are changing mindsets, behaviours, and lifestyles to be able to adjust to the effects of a pandemic. However, the pandemic is also encouraging new[...]