Today Social media plays a vital role in gathering sentiments; there is an advancement in psychological, economic, and scientific knowledge in data collection. These factors have led to market research evolution, and 2021 will see a marked shift in collecting transactional data.
The heart of any business is their customer, for one to grow and scale you need to know them on their behavioural changes, purchasing power in recent times. One can only get to know them by conducting the research with their audience. It is an exciting time for all, launching a new business or restricting an old one can be a boom or doom. It’s important to keep your feet on the ground and to focus on the essentials.
While it’s natural for people’s values to evolve, pandemic-related stress and anxiety have been a catalyst for more rapid change. We can already see values shifting across the broader U.S. population. Brands will want to keep up with these changing values and attitudes to continue their connection with and appeal to their target audiences.