r0b@s022, Author at Robas Research
Understanding your customers’ changing values While it’s natural for people’s values to evolve, pandemic-related stress and anxiety have been a catalyst for more rapid change. We can already see values shifting across the broader U.S. population. Brands will want to keep up with these changing values and attitudes to continue their connection with and appeal[...]
Read More
Last month, we reported an increased interest in understanding how India gears up for the world largest vaccine drive in 2021. As a result, we ran our own study, asking four key questions to determine how they plan to take the vaccine. Has the Covid-19 vaccination started in your country/location? By when do you think the vaccine will reach[...]
Read More
Why is Research Important, Especially Now The heart of any business is their customer, for one to grow and scale you need to know them on their behavioural changes, purchasing power in recent times. One can only get to know them by conducting research with their audience. It is an exciting time for all, launching[...]
Read More
5 Market Research Trends And Predictions In 2021   Today Social media plays a vital role in gathering sentiments; there is an advancement in psychological, economic, and scientific knowledge in data collection. These factors have led to market research evolution, and 2021 will see a marked shift in collecting transactional data. 1.Digital transformation and going[...]
Read More
Rise And Impact Of The Novel Coronavirus In India   With talks of a 2nd wave of coronavirus hitting Europe and South East Asia, it’s very vital for us to adhere to strict guidelines set up by Health organizations around the world. After the first wave, there was a sense of relief and complacency in societies[...]
Read More
WHY YOU NEED A MARKET RESEARCHER NOW MORE THAN EVER: Covid-19 has had a vast impact not only on service-based businesses but also on product-based ones.  In these changing times, customers are changing mindsets, behaviours, and lifestyles to be able to adjust to the effects of a pandemic. However, the pandemic is also encouraging new[...]
Read More